Unpopular but right is what you're going for.

The best founders work on things that seem small but they move really quickly. They get things done really quickly.

Good startups usually take 10 years.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

There are 3 things I look for when I hire people. Are they smart? Do they get things done? Do I want to spend a lot of time around them?