In general don't start a startup you're not willing to work on for ten years.
The natural state of a start-up is to die; most start-ups require multiple miracles in their early days to escape this fate.
You should be giving out a lot of equity to your employees.
So always keep momentum, it's this prime directive for managing a startup.
Founders need to figure out what the message of the company is going to be.
If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.