Because so few people make an actual long term commitment to what they're building, the ones that do have a huge advantage.

So you should always stay on top of people's vesting schedules.

For early employees you want people that have somewhat of a risk-taking attitude.

One thing that founders always underestimate is how hard it is to recruit.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

Experience matters for some roles and not others.

As long as you keep doing the right thing and have the best product, you can beat the bigger company.