Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

You want to continue to be run by great products, not process for it's own sake.

The biggest PR hack you can do, is not hire a PR firm.

Another way of looking at this, is that the best companies are almost always mission oriented.

A board member of mine used to say sales fix everything in a startup, and that is really true.

A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.