It takes years and years, usually a decade, to create a great startup.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

You can win with the best product, the best price, or the best experience.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

Great execution is at least 10 times more important and a 100 times harder than a good idea.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.

... and you can only have 2 or 3 things everyday, because everything else will just come at you; you know fires in a day.