It takes years and years, usually a decade, to create a great startup.

The biggest PR hack you can do, is not hire a PR firm.

There are 3 things I look for when I hire people. Are they smart? Do they get things done? Do I want to spend a lot of time around them?

You never want to be in a place where an employee has vested 3 out of the 4 years of stock and they start thinking about leaving.

Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.

As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.