Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.
Sam Altman... fire fast when it's not working. It's better for the company, it's also better for the employee.
Sam AltmanThe most common post YC failure case for the companies we fund, is they're incredibly focussed during YC on their company... and after they start doing a lot of other things. They advise companies, they go to conferences, whatever.
Sam Altman