Most great companies in tech have been built by personal referrals for the first...at least 100 employees and often many more.

The tenth social network, and limited only to college students with no money, also terrible. Myspace had won.

Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

Why couldn't it have been done 2 years ago, and why will 2 years in the future be too late?

There are exceptions of course, but most companies start with a great idea - not a pivot.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

Developing a personal connection with anyone you're trying to do a big deal with is really important.