Most great companies in tech have been built by personal referrals for the first...at least 100 employees and often many more.

You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.

Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.

Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

In general don't start a startup you're not willing to work on for ten years.

Companies that I've been very involved with, that have had a very bad first hire in the first 3 or so employees never recover from it.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.