In the early stage of a startup, hiring senior people is usually a mistake. You just want people that get stuff done.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

Employees will only add more value over time.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

The biggest PR hack you can do, is not hire a PR firm.

If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.

At the beginning, you should only hire when you have a desperate need to.