You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

For early employees you want people that have somewhat of a risk-taking attitude.

You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.

Most investors are obsessed with the market size today and they don't think about how the market is going to evolve.

You can basically change everything in a startup but the market.

Why now, why is this the perfect time for this particular idea, and to start this particular company?