Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to succeed

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

You should be giving out a lot of equity to your employees.

Ideas by themselves are not worth anything, only executing well is what creates value.

You cannot create a market that doesn't want to exist.

A board member of mine used to say sales fix everything in a startup, and that is really true.

So always keep momentum, it's this prime directive for managing a startup.