A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.

I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.

Most things are not as risky as they seem.

Another way of looking at this, is that the best companies are almost always mission oriented.

Stay focused and don't try to do too many things at once. Care about execution quality.

If someone is difficult to talk to, if someone cannot communicate clearly, it's a real problem in terms of their likelihood to work out.