A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

It's better to have no cofounder than to have a bad cofounder, but it's still bad to be a solo founder.

A single mediocre hire in the first five will often in fact kill a startup.

Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.

... how much time you should be spending on hiring? The answer is 0 or 25 percent.