A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

The track record for founders that don't already know each other is really bad.

In general though, if you look at the track record of pivots, they don't become big companies.

You can basically change everything in a startup but the market.

You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

There's at least a hundred times more people with great ideas than people that are willing to put in the effort to execute them well.

Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.