You need this sort of a tailwind to make a startup successful.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.

Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to succeed

You cannot create a market that doesn't want to exist.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

It's better to have a few users love your product than for a lot of users to sort of like it.