Experience matters for some roles and not others.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.

You have to find a small market in which you can get a monopoly and then quickly expand.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.

Study the unusually successful people you know, and you will find them imbued with enthusiasm for their work which is contagious. Not only are they themselves excited about what they are doing, but they also get you excited

Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.