One of the pieces of advice that we give at YC is: try to work together on a project rather than just doing an interview.

If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.

... fire fast when it's not working. It's better for the company, it's also better for the employee.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

The biggest PR hack you can do, is not hire a PR firm.

Everyone starting a startup for the first time is scared, and everyone feels like a bit of an imposter.

For early employees you want people that have somewhat of a risk-taking attitude.