Why now, why is this the perfect time for this particular idea, and to start this particular company?

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.

You have to be intense. This only comes from the CEO, this only comes from the founders.

The best founders work on things that seem small but they move really quickly. They get things done really quickly.

In general though, if you look at the track record of pivots, they don't become big companies.

1 of the hardest parts about being a founder, is that there are a 100 important things competing for your attention each day.