For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

Startups are very hard no matter what you do; you may as well go after a big opportunity.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

You want an idea about what you can say. I know it sounds like a bad idea but here's specifically why its actually a great one. You want to sound crazy but you want to ask to be right.

I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out.

You should be giving out a lot of equity to your employees.

Two other things that we hear again and again from our founders, they wish they had done earlier, and that is... simply writing down how you do things and why you do things.