You need someone that behaves like James Bond more than you need someone that is an expert in some particular domain.

... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.

Founders need to figure out what the message of the company is going to be.

A winning team feels good and keeps winning. A team that hasn't won in a while gets demotivated and keeps losing.

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

If it works out, you're going to be working on this for 10 years.