You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

Some day everyone will find out everyone else's comp, if it's all over the place, it will be a complete meltdown disaster

At the beginning, you should only hire when you have a desperate need to.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

The way you get deals done and the way you get good terms, is to have a competitive situation.