You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

Most of the best hires that I've made in my entire life have never done that thing before.

The track record for founders that don't already know each other is really bad.

If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.