You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.

Another way of looking at this, is that the best companies are almost always mission oriented.

The idea should come first, the startup should come second.

One thing I tell startups all the time is that the best way to grow is to make their product better.

The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to get the board to set one, it will usually end in disaster.