For early employees you want people that have somewhat of a risk-taking attitude.

Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been too many people working on them.

Share results (financial and key metrics) with the company every month.

The most important thing is that there is clear reporting structure and everyone knows what it is.

Some day everyone will find out everyone else's comp, if it's all over the place, it will be a complete meltdown disaster

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.