How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

Drugs are available to those who want them. And where are those profits going? Into organized crime, [to criminals] who spend their profits on the destruction of whole societies.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

Whether through TV, film, online, app, or web, we will find ways to tell our stories with authenticity, and engage with our viewers beyond traditional means.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.