How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

I believe the medium of film is one of the most powerful tools in the modern era to create positive social change. It has the ability to put big, complex, and controversial subjects across in an easy-to-understand and digestible form. It has the power to change someone's perspective on the world in a very short space of time - film has the power to change the world itself.

In 1970, there were approximately 330,000 prisoners in the US. Today there are 2.3 million behind bars - more than any country in the history of the world. In 2009 alone there were 1.6 million drug-related arrests in the U.S. 1.3 million of these were for possession of drugs alone. Over half were related to marijuana. The forty-year war on drugs has cost $2.5 trillion.

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

Whether through TV, film, online, app, or web, we will find ways to tell our stories with authenticity, and engage with our viewers beyond traditional means.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.