How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

Research states that we have a two-week window to act after being inspired by an experience, before the brain is compelled to move on. I have always thought that while some documentaries I have seen have educated me, they have failed to engage and drive me to act in support of the message.

If you have a drug problem, you should be sent to a doctor, not a jail cell.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

Incarceration has become a business. It is in the interest of the police and the prisons to keep locking people up.