I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

Drugs are available to those who want them. And where are those profits going? Into organized crime, [to criminals] who spend their profits on the destruction of whole societies.

[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.

How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

Incarceration has become a business. It is in the interest of the police and the prisons to keep locking people up.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.