Make the basic shot-making decision early, clearly and firmly, and then ritualize all the necessary acts of preparation.

'You know Bobby, when I was your age I'd drive the ball right over those trees at the corner.' Feeling challenged Mr. Cole hit a big driver right into those big trees. Snead then said 'Of course, when I was your age, those trees were only 10 feet high.'

I was a better player at 50 than I was at 30.

The fact that Slammin' Sammy couldn't win the Open made it all the more valuable for the players that did win. Gave it a special quality. I'd say a part of the sheen on that trophy comes from my sweat.

Golf course architects make me sick. They can't play themselves, so they rig the courses so nobody else can play either.

I give the ball some sweet talk. I tell it that this isn't going to hurt a bit. I'm a friend and all I'm going to do is give it a nice little ride.

No matter what happens - never give up a hole....In tossing in your cards after a bad beginning you also undermine your whole game, because to quit between tee and green is more habit-forming than drinking a highball before breakfast.