Swim upstream. Go the other way. Ignore the conventional wisdom.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

Do it. Try it. Fix it.

Some families sell their stocks off a little bit at a time to live high, and then - boom - somebody takes them over, and it all goes down the drain.

I'd still say that visiting the stores and listening to our folks was one of the most valuable uses of my time as an executive. But really, our best ideas usually do come from the folks in the stores. Period.

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.