I've owned about 18 airplanes over the years, and I've never bought one of them new.

If you don't listen to your customers, someone else will.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

There is only one boss. The customer.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

If one of our customers comes into the store without a smile, I'll give them one of mine.

Do it. Try it. Fix it.