Control your expenses better than your competition. This is where you can always find the competitive advantage.

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.

Great ideas come from everywhere if you just listen and look for them. You never know who's going to have a great idea.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

I had to pick myself up and get on with it, do it all over again, only even better this time.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.