I pay low wages. I can take advantage of that. We're going to be successful, but the basis is a very low-wage, low-benefit model of employment.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

High expectations are the key to everything.

Control your expenses better than your competition. This is where you can always find the competitive advantage.

Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

I'd hate to see any descendants of mine fall into the category of what I'd call 'idle rich' - a group I've never had much use for.

High expectations is the key to everything.