We let folks know we're interested in them and that they're vital to us. cause they are.

To succeed in this world, you have to change all the time.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

The way management treats their associates is exactly how the associates will then treat the customers.

I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.

After a lifetime of swimming upstream, I am convinced that one of the real secrets to Wal-mart's phenomenal success has been that very tendency.