You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

Expenses should never exceed one percent of our purchases.

I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else.

I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.

The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.

If one of our customers comes into the store without a smile, I'll give them one of mine.

Celebrate your success and find humor in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails, put on a costume and sing a silly song.