If you want a successful business, your people must feel that you are working for them - not that they are working for you.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else.

Do it. Try it. Fix it.

Expenses should never exceed one percent of our purchases.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long.