Focus on something the customer wants, and then deliver it.

There’s a lot more business out there in small town America than I ever dreamed of.

The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.

Capital isn't hard to find; intuition, yes.

I'd hate to see any descendants of mine fall into the category of what I'd call 'idle rich' - a group I've never had much use for.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

Swim upstream. Go the other way. Ignore the conventional wisdom.