Innovative ideas are rarely rejected on their merits; theyโre rejected because of how they make people feel. If you forget peopleโs concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, youโre setting yourself up to fail.
Scott BerkunFor centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong.
Scott BerkunPeople tell me this is obvious. But it's ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge.
Scott BerkunPeople who truly have control over time always have some in their pocket to give to someone in need. A sense of priorities drives their use of time and it can shift away from the ordinary work thatโs easy to justify, in favor of the more ethereal, deeper things that are harder to justify. They protect their time from trivia and idiocy; these people are time rich. They provide themselves with a surplus of time. They might seem to idle, or relax more often than the rest, but that just might be a sign of their mastery, not their incompetence.
Scott Berkun