Leaders today face challenges for which they are utterly unprepared.

Aside from the equivalent of blowing up the lab or letting a pathogen escape, the only failure is spending too long or too much money to learn.

You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.

Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!

In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive answer.

Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.