Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

I use the term "fool's gold white space" to highlight a common problem for innovation. People see a market that doesn't exist, and assume that one should exist.

I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.

First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.

If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.

Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact.

Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.