Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.

Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.

Creating the new increasingly is more than 50 percent of a top leader's job.

You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.

Successful strategies adhere to a basic pattern.

I've always found that working through ideas in written form really changes the thinking.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.