If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.

I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.

Successful strategies adhere to a basic pattern.

When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!

Document, evaluate, focus, test.

Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.