Innovation is doubly hard inside big companies.

You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.

I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.

Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.

In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive answer.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

One of the biggest mistakes leaders make is to embrace the idea of spurring creativity by letting hundreds of flowers bloom. I've never seen that lead to anything other than cynicism and hundreds of dead flowers.