Innovation is doubly hard inside big companies.

When you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.

The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Why do people do crossword puzzles? There's no reward for completing one, but some people just like the challenge.

Aside from the equivalent of blowing up the lab or letting a pathogen escape, the only failure is spending too long or too much money to learn.

I use the term "fool's gold white space" to highlight a common problem for innovation. People see a market that doesn't exist, and assume that one should exist.

Almost every disruption starts at the perceived fringes of today's market.