Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!

What looks like resistance in many cases is rational responses to incentives and ingrained resource-allocation processes.

You have to make the decision about whether you want to avoid or you want to overcome the resistance.

First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).

Document, evaluate, focus, test.