Anything that has low certainty or has a lot of impact should be tested early.

Innovation is doubly hard inside big companies.

One of the biggest mistakes leaders make is to embrace the idea of spurring creativity by letting hundreds of flowers bloom. I've never seen that lead to anything other than cynicism and hundreds of dead flowers.

Document, evaluate, focus, test.

Successful strategies adhere to a basic pattern.

We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!

Have a core concept, but wrap it in a full business model.