Anything that has low certainty or has a lot of impact should be tested early.

In the early stages of innovation, your goal is to learn as much as you can as quickly as you can.

I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

Every leader needs to watch what teenagers or startup companies - or startup companies headed by teenagers - are doing today, because many of those behaviors will be mainstream behaviors tomorrow.

People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!

Avoiding along some dimensions is easy. Create organization space and bring in some new talent so the innate cultural resistance is less material. Unfortunately, it's rarely that easy.

You have to make the decision about whether you want to avoid or you want to overcome the resistance.