Almost every disruption starts at the perceived fringes of today's market.

Data about an innovative idea is rarely crystal clear.

I think people make innovation much more complicated than it needs to be.

So many people tell me that they aren't creative or they aren't innovative, and it's just not true.

You still want to be thoughtful about what you do, no doubt, but you have to learn through trial-and-error experimentation as well.

Avoiding along some dimensions is easy. Create organization space and bring in some new talent so the innate cultural resistance is less material. Unfortunately, it's rarely that easy.

I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.