Seeking chaos is at least one way to develop the skills and mindsets to tackle ambiguity.
Scott D. AnthonyI have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. AnthonyWhen you are motivating people to do amazing things, you have to win over both their rational side and their emotive side.
Scott D. AnthonyMake sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. AnthonyThe curious company studies the anomalies or the unexpected findings. The company that isn't curious ignores them or punishes people who don't do exactly what they set out to do.
Scott D. AnthonyWhen we are looking at ideas, we really are thinking of three things. Are you doing something that seems consistent with the patterns of success? Are there reasons to believe you have or can access the right people to make it happen? Can we play a unique role in enabling success? We all have our rules of thumb, I suppose.
Scott D. Anthony