In my mind, so-called "cultures of innovation" really boil down to one word: curiosity.
Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
Good innovators like to solve business crossword puzzles.
You have to chip away at it and shape it to let the winning idea emerge.
It's very easy to skip steps when documenting an idea.
I feel for today's leaders. I really do. They got to where they are by doing a series of jobs exceptionally well. And that doesn't help them at all with the challenges they now face.