Document, evaluate, focus, test.

You have to make the decision about whether you want to avoid or you want to overcome the resistance.

I've never seen impeccable logic be sufficient to win both the heart and the mind.

The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.

First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.

People who live in more than two countries are more successful innovators.

Another key role the CEO plays is to focus efforts.