Most companies are built to execute today's business model, not discover tomorrow's.
Scott D. AnthonyPeople will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!
Scott D. AnthonyAvoiding along some dimensions is easy. Create organization space and bring in some new talent so the innate cultural resistance is less material. Unfortunately, it's rarely that easy.
Scott D. Anthony