A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookToday more people believe in UFOs than believe that Social Security will take care of their retirement.
Scott D. CookA brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookToday more people believe in UFOs than believe that Social Security will take care of their retirement.
Scott D. Cook