A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookFifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank notes, and coins.
Scott D. CookA brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookFifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank notes, and coins.
Scott D. Cook