What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Expectations are the engines of our perceptions.

You can either fit in or stand out. Not both.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

The very fact that it might not work is precisely why you should and must do this.