What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

I'm not sure there's any number of Facebook likes that can replace a hug.

The scalable, profitable strategy is to change the game, not to become the most average.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

To act in an independent manner, you must begin to initiate action that you want to occur physically by creating it in your own being. This is done by combining belief, emotion and imagination, and forming them into a mental picture of the desired physical result.