What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.

The scalable, profitable strategy is to change the game, not to become the most average.

Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.

Expectations are the engines of our perceptions.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Knowing what to do is very, very different than actually doing it.