The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

You get what you concentrate upon. There is no other main rule.

Powerful advertising is anticipated, personal, and relevant.

The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.

Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.

We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.