Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

When you fall in love with the system, you lose the ability to grow.

Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.

You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.

People do not buy goods and services. They buy relations, stories and magic.

You get what you concentrate upon. There is no other main rule.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.