Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.

People do not buy goods and services. They buy relations, stories and magic.

Marketing that works is marketing that people choose to notice.

Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

There is no other way to change your physical reality but by changing your thoughts.