Marketers need to spend less time making promises and more time keeping them.

In a world of free, everyone can play.

It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

You can either fit in or stand out. Not both.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

To act in an independent manner, you must begin to initiate action that you want to occur physically by creating it in your own being. This is done by combining belief, emotion and imagination, and forming them into a mental picture of the desired physical result.

Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.