Marketers need to spend less time making promises and more time keeping them.

The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

Relying too much on proof distracts you from the real mission–which is emotional connection.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist