Marketers need to spend less time making promises and more time keeping them.

Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.

Ship small art. Then, ship medium art. Then, ship world-changing, scary, change-your-underwear art.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.