Donโt try to make a product for everybody, because that is a product for nobody.
The scalable, profitable strategy is to change the game, not to become the most average.
When you focus on delighting an audience you care about, you strip the masses of their power.
Marketers need to spend less time making promises and more time keeping them.
The best time to do great customer service is when a customer is upset.
Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist