The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

The search for the right answer is the enemy of art.

We see what we believe, not the other way around.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

Try is the opposite of hiding.

We have been brainwashed by school, indoctrinated by industrial propaganda, and mesmerized by the popular media into believing that compliance is not only safe but right and necessary.