More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
SethRather than simply interrupting a television show with a commercial or barging into the consumerโs life with an unannounced phone call or letter, tomorrowโs marketer will first try to gain the consumerโs consent to participate in the selling process.
SethWe can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).
SethWe've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.
Seth