People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.

Don't worry about your stuff. Worry about making meaning instead.

The ends do not justify the means

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.