Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
SethIt certainly seems too simple to say what I am going to say, yet it is almost as if you would be better off turning the entire rational approach upside down, taking it for granted that all of its assumptions were false, for they are indeed more false than true.
SethWe happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.
SethIf you become so frightened of realities that are not your own, if you take upon yourselves tragedies that do not exist in your reality, in your moment, then you weaken your position and weaken the position, of those you think you are helping. You look about you and you see only hopelessness and helplessness. You organize your reality according to the tragedies of the newspapers!
Seth