Relying too much on proof distracts you from the real mission–which is emotional connection.

If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

Cosmo Girl with a passion for fashion and a magic flask.

When you focus on delighting an audience you care about, you strip the masses of their power.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

You want something, you dwell upon it consciously for a while, you consciously imagine it coming to the forefront of probabilities, closer to your actuality. Then you drop it like a pebble into Framework 2, forget about it as much as possible for a fortnight, and do this in a certain rhythm.